Wednesday, August 17, 2011
The Loveless - A Tale Of Gin And Salvation - 1995
But Jonathan Daniel wasn’t about to give up his musical career because of a record label. In a move that mirrored the punk spirit and ethos of bands that influenced him as a teenager, the demise of Electric Angels convinced the bassist to gather together Schubert and Shane and enlist the help of New York musician John Ceparano to join him in a band free from the creative shackles of a major label that wasn’t supportive, and the result of long nights and spare time weekends spent independently in the studio was astonishing.
A Tale of Gin and Salvation was released in 1995, and everything about it reeks of quality—the film noir concept artwork, the sharp suits and ultra-cool look of the band, the witty, acerbic lyrics and cast-iron melodies, and also the shift in emphasis from raw, intelligent hard rock to a slick, polished, and sophisticated power pop sound that provided the perfect vehicle for the songwriting brilliance of Jonathan Daniel. Utilising resources such as the fledgling Internet for marketing, and a home studio for recording, it was a low-budget do-it-yourself production that sounded fabulous, and was packaged just the way the band wanted it. More importantly, it was exactly the type of record that a major label exec wouldn’t know what to do with. -Andrew Ellis "Pop Matters"